According to ASSOCHAM survey on 10 cities - Mumbai, Ahmedabad, Delhi, Chandigarh, Bangalore, Ludhiana, Chennai, Kolkata, Lucknow, and Jaipur, Mumbai ranked number one (65%), followed by Ahmedabad, Delhi, Chandigarh, Bangalore and Ludhiana for shopping products online.
Let’s now focus on Indian online shopping habit:
What stuffs are mostly purchased on Internet in India?
Train tickets, airline tickets, movies tickets – Online ticketing is very popular in India. To avoid the long queue, people prefer online ticketing.
Apparel and fashion accessories: People buy apparel and fashion accessories online. However, large population still prefers traditional markets for clothes for right fitting and color choice.
Electronic devices: Nowadays, online retailers are providing lucrative deals on electronic appliances. Therefore, people are switching to web shopping for appliances. However, mobile phones, laptops, and mini electronic kits are mostly sold online.
Books: Students are most poor section of society. They crave to save even small penny. Online book retailers are provide books at heavy discounts. Owing to heavy discount, online book shopping is high on trend.
India online shopping in future:
With increasing awareness of Internet, online sell is going to increase in India.
As no real estate cost is required, online retailers will focus on improving the service.
Hurdles of online shopping in India:
Note: internet retail industry currently stands at Rs 2,000 crore across the country, and is expected to reach Rs 7,000 crore by 2015.
We are still facing hurdles – sort out!
Transaction: Secure transaction is the major hurdle, Indian consumers are experiencing.
Technological backwardness: Due to low penetration of computers in India, majority of consumers from 2nd and 3rd tier cities couldn’t access web for shopping.
Unavailability of credit and debit cards in every hand: There is lesser number of credit card and debit card holders in India. People in rural India still do not have bank accounts and such cards for shopping.
Reluctant behavior of consumer: People are not very friendly with Internet. They feel reluctance in revealing their financial information.
Lack of confidence on e-commerce portals: Many people look for products online but they purchase at traditional market. This reflects the lack of confidence of buyers in e-commerce portals.
Poor services offered by website: Due to lack of proper infrastructure and technology, all online stores are not rendering satisfactory services such as tracking shipment, intact delivery of product, and poor on phone service.
Worth mentioning popular and trusted online stores:
https://www.irctc.co.in/,www.indianrail.gov.in/,www.bookmyshow.com,www.makemytrip.com/,www.rechargeitnow.com/,http://www.shopping.indiatimes.com/,www.saholic.com,http://shopping.rediff.com,http://www.homeshop18.com/,http://www.ebay.in/, http://www.futurebazaar.com/, etc
Personal affair: My online shopping experience
· I am a big fan of Indian railway websites - https://www.irctc.co.in/ and www.indianrail.gov.in/. I often use IRCTC for railway booking. Since inception of this website, my headache for railway booking released. Now, I can have ticket straight from my home using my laptop and Internet connection.
· I also love Recharge It Now for recharging balance in my phone. I need not visit store all the time for recharging and I hate postpaid connection, so this website has made my life easy.
· Recently, I ordered a handset from www.saholic.com and I get my phone the very next day. I really bow head to the rocket fast delivery of the SAHOLIC. The phone was delivered in intact condition. Its shipment tracking system was great. I was getting instant update about the shipment.
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