Oct 20, 2011

Increasing Trend of Online Shopping in India

Online shopping in India has evolved over the years and now it’s high on trend. To avoid the crowded stores of traditional market, consumers across the world including India are switching to online shopping. Recent global survey conducted by The Nielsen Company revealed – “85 percent of the world’s online population has used the Internet to make a purchase, up 40 percent from two years ago, and more than half of Internet users are regular online shoppers, making online purchases at least once a month.” It has been found that books, clothes, footwear, electronic mobile devices, and accessories are most popular purchases online. Among payment options, credit card is widely used across the world but India online consumers are still relying on cash on delivery mode of payment.

According to ASSOCHAM survey on 10 cities - Mumbai, Ahmedabad, Delhi, Chandigarh, Bangalore, Ludhiana, Chennai, Kolkata, Lucknow, and Jaipur, Mumbai ranked number one (65%), followed by Ahmedabad, Delhi, Chandigarh, Bangalore and Ludhiana for shopping products online.

Let’s now focus on Indian online shopping habit:

What stuffs are mostly purchased on Internet in India?

Train tickets, airline tickets, movies tickets – Online ticketing is very popular in India. To avoid the long queue, people prefer online ticketing.

Apparel and fashion accessories: People buy apparel and fashion accessories online. However, large population still prefers traditional markets for clothes for right fitting and color choice.

Electronic devices: Nowadays, online retailers are providing lucrative deals on electronic appliances. Therefore, people are switching to web shopping for appliances. However, mobile phones, laptops, and mini electronic kits are mostly sold online.

Books: Students are most poor section of society. They crave to save even small penny. Online book retailers are provide books at heavy discounts. Owing to heavy discount, online book shopping is high on trend.

India online shopping in future:

With increasing awareness of Internet, online sell is going to increase in India.

As no real estate cost is required, online retailers will focus on improving the service.

Hurdles of online shopping in India:

Note: internet retail industry currently stands at Rs 2,000 crore across the country, and is expected to reach Rs 7,000 crore by 2015.

We are still facing hurdles – sort out!

Transaction: Secure transaction is the major hurdle, Indian consumers are experiencing.

Technological backwardness: Due to low penetration of computers in India, majority of consumers from 2nd and 3rd tier cities couldn’t access web for shopping.

Unavailability of credit and debit cards in every hand: There is lesser number of credit card and debit card holders in India. People in rural India still do not have bank accounts and such cards for shopping.

Reluctant behavior of consumer: People are not very friendly with Internet. They feel reluctance in revealing their financial information.

Lack of confidence on e-commerce portals: Many people look for products online but they purchase at traditional market. This reflects the lack of confidence of buyers in e-commerce portals.

Poor services offered by website: Due to lack of proper infrastructure and technology, all online stores are not rendering satisfactory services such as tracking shipment, intact delivery of product, and poor on phone service.

Worth mentioning popular and trusted online stores:

https://www.irctc.co.in/,www.indianrail.gov.in/,www.bookmyshow.com,www.makemytrip.com/,www.rechargeitnow.com/,http://www.shopping.indiatimes.com/,www.saholic.com,http://shopping.rediff.com,http://www.homeshop18.com/,http://www.ebay.in/, http://www.futurebazaar.com/, etc

Personal affair: My online shopping experience

· I am a big fan of Indian railway websites - https://www.irctc.co.in/ and www.indianrail.gov.in/. I often use IRCTC for railway booking. Since inception of this website, my headache for railway booking released. Now, I can have ticket straight from my home using my laptop and Internet connection.

· I also love Recharge It Now for recharging balance in my phone. I need not visit store all the time for recharging and I hate postpaid connection, so this website has made my life easy.

· Recently, I ordered a handset from www.saholic.com and I get my phone the very next day. I really bow head to the rocket fast delivery of the SAHOLIC. The phone was delivered in intact condition. Its shipment tracking system was great. I was getting instant update about the shipment.

Please visit Mobile Matinee - my techie blog

url- http://mobilematinee.blogspot.com/

Oct 19, 2011

Say "NO" to Crackle This Diwali!!!

Celebrate an environmentally safe Diwali.

Diwali is very important festival and auspicious occasion. But, on this pious occasion, we do lots of impious things. We pollute our environment and create noise pollutions by firing crackles. Let's make this Diwali safe and eco-friendly.

In the festival of light, enlighten yourself towards the hazards and threats that pose to our environment on Diwali. Step forward to make Diwali safe and prosperous. Why to make our habitable place a hell by firing crackles??? Lots of heavy smog hangs low in the air on Diwali night.

There are many other ways to make this festival of light exciting. Light the candles, decorate your home with flowers. Prepare lots of sweet dishes and enjoy!

There is no point in creating lots of smoke and waste lots resources lighting crackles.

Take an oath that you will tribute the money to an orphanage or old-aged home, which you were to spent on crackle. You can save the environment and bring little light in the life of these unfortunate kids and aged people. They can also taste the yummy sweets on this special occasion. They will give you lots of blessings and affections.

"Life is important of all. Say no to crackles."
"Crackers are harmful for our lives."